Author Archives: Peter Semone
Towards a Mekong Tourism Brand
By Peter Semone My colleague Professor Metin Kozak of Mugla University in Turkey and I have recently published a paper on tourism destination branding. We have used the Mekong Sub-regional marketing effort as an example of best practice. The result … Continue reading
The New PATA is on the Ball!
Further to my post of earlier this week concerning PATA Task Forces, I have received a very constructive and proactive response from PATA. Greetings from PATA. PATA taskforce reports are valuable source of information of the Association. Hence, we are … Continue reading
PATA Task Forces Trashed?
Some years ago during the de Jong administration, the PATA Education and Training Committee requested that the PATA secretariat produce a compendium of all task force reports produced by the association over the past 30+ years. Behind this idea, the … Continue reading
Destination Human Resource Development
My journal article A Case Study: Enhancing Laos’ Tourism Sector Performance Through Destination Human Resource Development has recently been published in the Asia Pacific Journal of Tourism Research. It is founded on the work being undertaken to develop the Lao … Continue reading