Category Archives: Education and Training

PATA Task Forces Trashed?

Posted on October 2, 2011 by Peter Semone

Some years ago during the de Jong administration, the PATA Education and Training Committee requested that the PATA secretariat produce a compendium of all task force reports produced by the association over the past 30+ years. Behind this idea, the … Continue reading →

Posted in Education and Training, Pacific Asia Travel Association | Leave a comment

Destination Human Resource Development

Posted on October 2, 2011 by Peter Semone

My journal article A Case Study: Enhancing Laos’ Tourism Sector Performance Through Destination Human Resource Development has recently been published in the Asia Pacific Journal of Tourism Research. It is founded on the work being undertaken to develop the Lao … Continue reading →

Posted in Education and Training, How to, Under the Hood of Tourism: Mechanics and Theories | Leave a comment

Manual for Tour Guides: Lecture 1

Posted on October 1, 2011 by Super Administrator

by Patrick Moran Tourism is a pure marketing exercise. What we are selling is Viet Nam. The starting point is the basic principles of marketing. Unless we obey them we will fail. They are well known to all our successful … Continue reading →

Posted in Education and Training, Mekong Tourism, Vietnam Tourism | Leave a comment

Manual for Tour Guides: Lecture 2

Posted on September 30, 2011 by Super Administrator

by Patrick Moran I have listened to four presentations for the coach trip between airport and hotel. Let’s talk about communication first. You can’t sell me anything if we can’t communicate! I cannot communicate in your language at all so … Continue reading →

Posted in Education and Training, Vietnam Tourism | Leave a comment