From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans.
I have always been of the opinion that the visual strength of a destination marketing logo is far more effective in creating a lasting impression on consumers. Not only are visual images easier [...]
Entries Tagged as 'Mekong Tourism'
Logos versus Slogans
January 9th, 2009 · 3 Comments
Tags: Mekong Tourism
Vietnam’s Mekong Delta and Tourism
March 31st, 2008 · 2 Comments
Patrick Moran is a friend who resides in Ho Chi Minh City. He is a fascinating gentleman: a well travelled successful entrepreneur who has chosen Vietnam as his place of retirement. During my tenure as Team Leader of the ADB funded Mekong Tourism Development Project (MTDP) I often asked for his input on our projects in Tien Giang and An [...]
Tags: Mekong Tourism · Vietnam Tourism
Subregional Destination Branding: MEKONG TOURISM
March 26th, 2008 · 1 Comment
Mekong Tourism Marketing Plan
By Peter Semone
In late January the Tourism Ministers of the MEKONG countries met on the sidelines of the ASEAN Tourism Fair (ATF) which was held in Bangkok, Thailand. At this meeting, the Ministers approved a three year subregional marketing plan which I was asked to prepare during the last quarter of 2007.
Tags: Mekong Tourism · Under the Hood of Tourism: Mechanics and Theories
Vietnam: A Tourism Diagnostic
March 13th, 2008 · 1 Comment
By Peter Semone
In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT). The seminar will focus on European Source Markets, with tourism experts from France and the countries of Benelux and Scandinavia presenting. In preparation for the event, I’ve prepared a [...]
Tags: Mekong Tourism · Under the Hood of Tourism: Mechanics and Theories · Vietnam Tourism