Category Archives: Mekong Tourism

Logos versus Slogans

Posted on January 9, 2009 by Peter Semone

From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans. I have always been of the opinion that the visual strength of a destination marketing logo is … Continue reading →

Posted in Mekong Tourism | 3 Comments

Vietnam’s Mekong Delta and Tourism

Posted on March 31, 2008 by Peter Semone

Patrick Moran is a friend who resides in Ho Chi Minh City.  He is a fascinating gentleman: a well travelled successful entrepreneur who has chosen Vietnam as his place of retirement.  During my tenure as Team Leader of the ADB funded Mekong Tourism Development … Continue reading →

Posted in Mekong Tourism, Vietnam Tourism | 2 Comments

Subregional Destination Branding: MEKONG TOURISM

Posted on March 26, 2008 by Peter Semone

Mekong Tourism Marketing Plan By Peter Semone In late January the Tourism Ministers of the MEKONG countries met on the sidelines of the ASEAN Tourism Fair (ATF) which was held in Bangkok, Thailand.  At this meeting, the Ministers approved a … Continue reading →

Posted in Mekong Tourism, Under the Hood of Tourism: Mechanics and Theories | Tagged , | 1 Comment

Vietnam: A Tourism Diagnostic

Posted on March 13, 2008 by Peter Semone

By Peter Semone  In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT).   The seminar will focus on European Source Markets, with tourism … Continue reading →

Posted in Mekong Tourism, Under the Hood of Tourism: Mechanics and Theories, Vietnam Tourism | Tagged , | 1 Comment