Tourism 101

From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans.
I have always been of the opinion that the visual strength of a destination marketing logo is far more effective in creating a lasting impression on consumers.  Not only are visual images easier [...]

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Patrick Moran is a friend who resides in Ho Chi Minh City.  He is a fascinating gentleman: a well travelled successful entrepreneur who has chosen Vietnam as his place of retirement.  During my tenure as Team Leader of the ADB funded Mekong Tourism Development Project (MTDP) I often asked for his input on our projects in Tien Giang and An [...]

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Mekong Tourism Marketing Plan
By Peter Semone
In late January the Tourism Ministers of the MEKONG countries met on the sidelines of the ASEAN Tourism Fair (ATF) which was held in Bangkok, Thailand.  At this meeting, the Ministers approved a three year subregional marketing plan which I was asked to prepare during the last quarter of 2007.  

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By Peter Semone 
In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT).   The seminar will focus on European Source Markets, with tourism experts from France and the countries of Benelux and Scandinavia presenting.  In preparation for the event, I’ve prepared a [...]

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