Category Archives: Mekong Tourism
ANGKOR WAT AND THE IMPACT OF UNCONTROLLED TOURISM A FINAL RUIN TO ONE OF THE ANCIENT WONDERS OF THE WORLD
by John Semone, CTC One of my great experiences in my years of travel was my trip to Siem Reap, Cambodia and my visit to the Angkor Temples. My wife and I spent two exciting days exploring the ancient city … Continue reading
Manual for Tour Guides: Lecture 1
by Patrick Moran Tourism is a pure marketing exercise. What we are selling is Viet Nam. The starting point is the basic principles of marketing. Unless we obey them we will fail. They are well known to all our successful … Continue reading
Logos versus Slogans
From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans. I have always been of the opinion that the visual strength of a destination marketing logo is … Continue reading
Vietnam’s Mekong Delta and Tourism
Patrick Moran is a friend who resides in Ho Chi Minh City. He is a fascinating gentleman: a well travelled successful entrepreneur who has chosen Vietnam as his place of retirement. During my tenure as Team Leader of the ADB funded Mekong Tourism Development … Continue reading