Category Archives: Under the Hood of Tourism: Mechanics and Theories

Back in July 2009, I was asked to serve as the rapporteur for the World EcoTourism Conference which was held in Vientiane, Laos.  As anyone who has been given the task of summarizing a conference in a succinct, entertaining and … Continue reading →

Increase brand awareness through partnership marketing. Successful marketing today involves synergy and that is where partnership marketing comes in. Building and leveraging marketing opportunities with other complementary organisations and Web sites that share the same target market can be a … Continue reading →

Innovatively introduce Bali Brand to contemporary market platforms. The present market platform clearly indicates the need to start adapting to the new trends in Asian tourism, the rise of intra-Asian travel and the decline of “western” tourism. Chart : Relative … Continue reading →

Comprehensively broaden the Bali Brand to encompass culture and heritage Destinations are operating in a harsh, continuously changing, competitive market in a fragmenting mediated culture. The nature of this market therefore demands: -       A consumer-led, not supply-driven, attack; -       Marketing … Continue reading →