Category Archives: Under the Hood of Tourism: Mechanics and Theories
Subregional Destination Branding: MEKONG TOURISM
Mekong Tourism Marketing Plan By Peter Semone In late January the Tourism Ministers of the MEKONG countries met on the sidelines of the ASEAN Tourism Fair (ATF) which was held in Bangkok, Thailand. At this meeting, the Ministers approved a … Continue reading
Vietnam’s Tourism Competitiveness Ranking
By Peter Semone Last week the World Economic Forum released its Travel and Tourism Competitiveness Report (TTCR) entitled Balancing Economic Development and Environmental Sustainability. This is the second year running that this study has been conducted with the intent of exploring the factors driving travel … Continue reading
Where’s the Hidden Charm?
By Peter Semone Vietnam’s tourism promotion slogan is Hidden Charm. Most Vietnamese tourism practitioners (both public and private sector) don’t really know what VNAT’s Hidden Charm campaign is all about. Someone in Vietnam tourism needs to pick up a text on tourism marketing and flip to the chapter on branding. … Continue reading
Vietnam: A Tourism Diagnostic
By Peter Semone In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT). The seminar will focus on European Source Markets, with tourism … Continue reading