Category Archives: Under the Hood of Tourism: Mechanics and Theories
Where’s the Hidden Charm?
By Peter Semone Vietnam’s tourism promotion slogan is Hidden Charm. Most Vietnamese tourism practitioners (both public and private sector) don’t really know what VNAT’s Hidden Charm campaign is all about. Someone in Vietnam tourism needs to pick up a text on tourism marketing and flip to the chapter on branding. … Continue reading
Vietnam: A Tourism Diagnostic
By Peter Semone In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT). The seminar will focus on European Source Markets, with tourism … Continue reading
South Pacific Cruise Tradewinds on the Rise
By Peter Semone Late in 2007, I was invited by the South Pacific Tourism Organisation (aka South-Pacific.travel) to undertake a study on cruise tourism development in their region. Below is the executive summary. The full report can be downloaded here. … Continue reading
21st Century Trends in International Tourism
By Peter Semone Travel and tourism will grow to new heights in the 21st century as it becomes more accessible to a larger cross section of the global population. This will result in commensurate economic opportunities for developed and emerging … Continue reading