Category Archives: Vietnam Tourism

Vietnam’s Mekong Delta and Tourism

Patrick Moran is a friend who resides in Ho Chi Minh City.  He is a fascinating gentleman: a well travelled successful entrepreneur who has chosen Vietnam as his place of retirement.  During my tenure as Team Leader of the ADB funded Mekong Tourism Development … Continue reading

Posted in Mekong Tourism, Vietnam Tourism | 2 Comments

Vietnam’s Tourism Competitiveness Ranking

By Peter Semone Last week the World Economic Forum released its Travel and Tourism Competitiveness Report (TTCR) entitled Balancing Economic Development and Environmental Sustainability.  This is the second year running that this study has been conducted with the intent of exploring the factors driving travel … Continue reading

Posted in Under the Hood of Tourism: Mechanics and Theories, Vietnam Tourism | Tagged , , | 2 Comments

Where’s the Hidden Charm?

By Peter Semone  Vietnam’s tourism promotion slogan is Hidden Charm.  Most Vietnamese tourism practitioners (both public and private sector) don’t really know what VNAT’s Hidden Charm campaign is all about.  Someone in Vietnam tourism needs to pick up a text on tourism marketing and flip to the chapter on branding.  … Continue reading

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Vietnam: A Tourism Diagnostic

By Peter Semone  In early April, I will participate in a three city – Hanoi, Danang and Saigon – tourism lecture series being organised by the Vietnam National Administration of Tourism (VNAT).   The seminar will focus on European Source Markets, with tourism … Continue reading

Posted in Mekong Tourism, Under the Hood of Tourism: Mechanics and Theories, Vietnam Tourism | Tagged , | 1 Comment