Tourism 101

Finally, the leaders of ASEAN tourism have come to their senses and admitted that their promotion of ASEAN as a tourism destination may have been in vain.  I am not suggesting that the hundreds of thousands of dollars and energy spent have been on the Visit ASEAN tourism promotion campaign has been  completely worthless, but perhaps misunderstood.

[Read more →]

From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans.
I have always been of the opinion that the visual strength of a destination marketing logo is far more effective in creating a lasting impression on consumers.  Not only are visual images easier [...]

[Read more →]