Monthly Archives: January 2009
Promoting ASEAN or Southeast Asia
Finally, the leaders of ASEAN tourism have come to their senses and admitted that their promotion of ASEAN as a tourism destination may have been in vain. I am not suggesting that the hundreds of thousands of dollars and energy spent have … Continue reading
Logos versus Slogans
From my time as Senior Advisor of the Mekong Tourism Office, I recall an ongoing debate about the importance of logos vs. slogans. I have always been of the opinion that the visual strength of a destination marketing logo is … Continue reading
Posted in Mekong Tourism
3 Comments