Monthly Archives: January 2012

Towards a Mekong Tourism Brand

Posted on January 24, 2012 by Peter Semone

By Peter Semone My colleague Professor Metin Kozak of Mugla University in Turkey and I have recently published a paper on tourism destination branding.  We have used the Mekong Sub-regional marketing effort as an example of best practice. The result … Continue reading →

Posted in Under the Hood of Tourism: Mechanics and Theories | Leave a comment