Tag Archives: Hidden Charm

Where’s the Hidden Charm?

Posted on March 16, 2008 by Peter Semone

By Peter Semone  Vietnam’s tourism promotion slogan is Hidden Charm.  Most Vietnamese tourism practitioners (both public and private sector) don’t really know what VNAT’s Hidden Charm campaign is all about.  Someone in Vietnam tourism needs to pick up a text on tourism marketing and flip to the chapter on branding.  … Continue reading →

Posted in Under the Hood of Tourism: Mechanics and Theories, Vietnam Tourism | Tagged , | 4 Comments